Writing A Resume That Says I Am The Perfect Fit
Employers want specialists—niche experts—and the burden is on the job seeker’s shoulders to communicate clearly on their resume how they offer the experience, value, and benefits an employer wants and needs. But how are you supposed to do that? Especially when what one company is looking for in a particular role may not be exactly what another company is looking for—or when the types of positions you’re interested in vary? Start by considering how you’re a fit in three specific areas:
- Company / Company Culture
How Am I A Fit?
Job seekers often underestimate the importance of showing how they’re the right fit for the specific position, the field they’re in, and the type of company and company culture that they’re applying to. And these three areas will change too—pretty much with every single opportunity that you submit your resume for.
So how do you show you’re the right fit for the position you’re seeking?
Target A Specific Position
Write about how you’re the best fit for the position. You can do this by:
- Sharing examples of how you’ve met the challenges required for the position in previous roles.
- Use numbers to support achievements and successes related to the position requirements.
- Add the position title at the very top of your resume and ensure your personal branding statement resonates with the bleeding need of the position.
The writers I hire on my staff must be very client-focused, set on offering extreme client care, treating others the way they’d want to be treated and being able to deliver the highest-quality resumes within a quick turnaround time. Writers who address this in their cover letters and resumes catch my attention right away.
Be Specific About Industry
For some industries, having prior experience, familiarity, or a very thorough understanding is a definitive requirement. If you have experience within the industry, make sure you state that up front. Write it on your cover letter, include it in the top third of your resume, and state it throughout the resume when it isn’t obvious.
TIP: If you don’t have the exact industry experience, then make strong correlations between the experiences you do have and how they are a great fit for the particular industry you’re seeking.
For example, some of the best writers I’ve worked with have a combination of hiring / recruiting / HR experience and a great background in writing (like an English degree or degree in journalism). They’re trained writers and love writing—but they also understand the career space and what hiring managers and recruiters want in a resume. It’s a great combination. So if industry experience is really important in the position you’re seeking, and if you don’t necessarily have that exact experience, make sure that you’re making the connection for the employers by showing them how the background you do have is an easy crossover.
Company / Company Culture
Company size, culture, and setup can also affect your fit. You need to ask yourself if you want to work for a public or private employer, profit or nonprofit, small, mid-size, or large corporation. These are all factors in the resume writing process and affect the content and strategy of your resume. You want to write for the size, culture, and needs of the companies that you’re applying to.
Look for the employer’s brand, and then make sure you speak to it in both your resume and cover letter. For example, my company name is Great Resumes Fast. In an industry where most top-tier resume writers can take 4-6 weeks or longer, part of our “company brand” is that we provide a premium-level service and high-quality documents written by a top-tier team of writers—but we do so with a 3- to 5-business-day turnaround. When a busy executive with no time to write his or her resume comes to us because they’ve been contacted about a position, and need a resume within the week, we’re the company they turn to. So naturally, I need writers who can create the highest-quality documents within this time frame. When a writer seeking employment with me addresses this in their resume or cover letter when applying, it immediately grabs my attention. I know they’ve done their research; they know the needs of my clients, and they have communicated to me that they know how to meet those specific needs.
When you write your resume you want to make sure that you’re communicating how you can meet the needs of the position, industry, and company. With a small amount of research you can ensure that your resume and cover letter address these three critical areas—and you’ll see your resume response rate improve substantially.
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