How To Navigate Your Way To Job Search Success

Sandra Ingemansen

Sandra Ingemansen

Master Resume Writer

Let’s face it; job search is becoming more and more complex, like a labyrinth with twisty unknown passageways. Take the wrong path and you could find yourself running around in circles, losing a lot of time and energy—and interviews.

You may be saying to yourself...

“But I’m already hitting all the job boards. What else can make my job search more effective?”

Modern job search requires a strategic plan and calculated actions to get you through the maze and where you want to be. Sure, incorporate online applications as part of your job search strategy, but don’t forget to include other critical methods to get you on a quicker path to your end point.

Whether you’re a manufacturing engineer or the COO, one of the biggest mistakes I see job seekers make is not incorporating social media as a strategic job search tool.

“Social media is the last place I’d look. I’m not going to ask my Facebook friends for a job.”

I get where you’re coming from, but think of it this way: What happens when you separate R&D from manufacturing? Industry studies show that it has a negative impact on innovation. Not good, right?

Much the same way, if you separate social networks (i.e., having a presence on LinkedIn, Google+, Twitter, Facebook, Instagram, Pinterest—or even Workhands, which is the LinkedIn for skilled trades) from your job search, you’re severely decreasing your chances of even getting a second glance by employers and recruiters—much less a scan of your resume or a call for an interview.

According to recent surveys, 92% of companies use social media for hiring and 93% of recruiters are likely to look at a candidate’s social profile first.

So, where does that leave you if you don’t have a strong online presence?

“Okay, I see your point, but Facebook and Twitter?”

Yep, Facebook and Twitter, too. The manufacturing industry as a whole was slow to get on the bandwagon, but more and more companies are using social networks as strategic tools for recruiting. According to Mashable, here’s a list of just 9 manufacturing companies doing it right on Twitter.

Toyota—#1 on that Twitter list, for example—has a few public lists you can join as well, including a Facebook group where you can make your presence known. So, get in the game; start following the companies that you’d like to target in your job search.

Don’t just join and do nothing, though. In order to get your name out there and become a top-of-mind job candidate when positions need to be filled, make and respond to comments within these groups. That’s how those meaningful people connections are made.

By the way, remember those online applications you filled out? If you’re already connected with people from that employer, you can easily boost your chances for landing an interview by reaching out to your contacts there. Maybe someone can give you a referral. Better yet, see if you can connect with a hiring manager personally to follow up on your application.

Who knows, you may have made a connection with someone last week and next month they call you in for an interview, because they remember that engaging Twitter chat they had with you and liked what you had to say.

BONUS TIP! Joining these types of employer groups on social networking sites allows you to do your research on the company and possibly the people who you’ll be interviewing with. Knowing about potential employers speaks volumes about your interest in the company and the job, by the way.

According to a Jobvite survey, 76% of social job seekers found their current position through Facebook and Twitter is the most popular place to ask others for job search help and advice. Now, that’s powerful.

With those kinds of numbers, why wouldn’t you get in the game?

About The Author

Sandra Ingemansen
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Sandra Ingemansen

Sandra Ingemansen, a TORI award-winning Certified Executive Resume Master & Master Resume Writer, positions executives worldwide for job search success by fusing personal branding and career storytelling into senior-level resumes, LinkedIn profiles, bios and more.


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